We helped Xbox Canada launch #XboxAllForOne, a weekly web series for the Canadian gaming community. Content was uploaded on Facebook and YouTube channels and cross-promoted on Instagram, Twitter and the Xbox Canada newsletter. Using a mix of formal Xbox messaging, locally created content, communications from seasoned Xbox community members and user-generated content, engaging with hundreds of fans in the gaming community.
Bringing life back to the IKEA Family loyalty program with a new look and feel. Anchored by a seamless modernized digital sign up process for an easier user experience. Bringing to the forefront the program’s value proposition through enhanced navigation featuring key member benefits and exclusive offers for Family members.
To launch State of Decay 2, a new exclusive Xbox title, we invited gamers and influencers from across Canada to learn the skills to survive a zombie apocalypse. With help from real-life zombie instructors, we put them through three rounds of intense training: Combat, Bushcraft, and Field Tactics.
Using the camp as our set and the gamers/instructors as our talent, we created a series of How-To Survive videos for the Xbox Canada community. Over two weeks, we released a new video every three days on YouTube, Facebook, Instagram and Twitter.
As our grand finale, we put the camp-goers through a mock zombie outbreak where they tested their new skills against ‘real’ zombies. We then turned the content into a short film, starring our influencers and fans as kickass zombie hunters.
To help drive traffic online and in-store for IKEA sales and promotions, we developed weekly emails with fun lifestyle headlines and product shots. The challenge was coming up with interesting ways to communicate something as simple as a hanger.
We wanted to empower, support and educate new parents, helping them and their little ones thrive.
CI Investments, Canada’s largest independent asset management company, has two target audiences: investors and financial advisors. "Tossing" and "In The House" are targeted at investors while "Postcards" demonstrates to advisors that CI understands them. Over the last three years, unaided awareness among investors has tripled. In fact, CI, which competes for investor dollars with the big five banks has become the fourth most recalled financial services company in Canada.
Created a series of online videos educating parents on Nutramigen. Clinically shown to ease colic in babies. We targeted parents through a digital campaign on all social content platforms. Control the colic and feel the relief.
Social post promoting HSBC Mobile App. Agency Us Communications.
Encourage customers to pre-order X7 and keep themselves updated with the newest news and events.
Benjamin Moore is a premium paint brand that also provides Colour and Decorating Service for consumers. To launch these services, we created a campaign that shows Benjamin Moore Colour Consultants and Painters are obsessed and passionate about their jobs.
Created and provided creative direction on all social posts for Emblem Cannabis online channels. Agency Us Communications.
In seniors’ minds, moving to a retirement residence is like being incarcerated. They have irrational and deep-seated fears of being controlled and regimented. This creative addresses these powerful misperceptions head-on by showing that, at Revera, you have choice—to do what you want, when you want. This simple yet important insight has resulted in Revera, over the last five years, achieving significant brand and occupancy growth in a category that, frankly, no senior wants anything to do with.
Homeless Go App was created to make an important point. Homeless people are all around us and need our help. With this app, its easier to give to those living on the streets by making a digital donation that goes towards new clothing or food.
Cool the pain, sizzle reel.
Benjamin Moore Paints wanted to make a bold statement during the Toronto International Film Festival because discerning festival goers are a perfect audience. But with the cost of an official sponsorship being prohibitive, instead, this creative "splashed" paint over transit shelters and streetcars along King Street to directly reach the TIFF attendees.
A series of banners during Pride Week.
We wanted to use humour as a way of breaking through any possible negative stereotypes for newcomers going to Casino Rama and create brand recognition that this casino deals excitement. Big time.
Master Lock ran a commercial on the Super Bowl in the early 1970s that is still ranked in the top ten Super Bowl commercials of all time and getting significant viewers on YouTube. Using this brand equity, we created a new spot that demonstrates that Master Lock products still perform under extreme conditions. In this case, a new Magnum padlock continues to work after being hit many times by a 12 lb. sledgehammer and shot with a rifle. Sales of the Magnum exceeded expectations in the first year of the campaign.
